2 days ago
Africas Travel Indaba Concludes with Strong Focus on Innovation and Collaboration
As Africas Travel Indaba continues at the Durban International Convention Centre, the annual event has become an important platform for businesses eager to showcase their offerings and connect with a global audience. Concluding today, 2025 Indaba has welcomed over 1,300 exhibitors, delegates from 27 African countries, and more than 1,200 vetted international buyers from 55 source markets, reinforcing its status as a premier trade show in the tourism sector.
Mashoto Mokgethi, head of domestic tourism at South African Tourism and the driving force behind the Sho t Left campaign, emphasized the significance of the Indaba in bridging the gap between tourism service providers and consumers. She explained that every year, three campaigns are run, including the recently concluded Easter campaign, the upcoming travel week, and summer promotions. Currently, the focus is on promoting Travel Week, which offers South African travelers affordable travel deals. Mokgethi noted that this platform allows trade to register for Travel Week, where consumers can receive discounts of up to 50% if they book in the first week of September.
In a sector primarily focused on trade rather than direct consumers, the Sho t Left campaign serves as a critical link, promoting discounts and launching expansive marketing campaigns that benefit both exhibitors and travelers. Mokgethi highlighted the importance of encouraging trade to provide discounts, supported by a massive marketing campaign.
Among the exhibitors, Sphiwe Ngwenya, representing Maboneng Township Art Experience, expressed enthusiasm for the event and its potential for innovation in tourism. He collaborates with local artists to transform homes and villages in South Africa into vibrant galleries, cinemas, and museums. Ngwenya expressed a desire for young people from South Africa in the art and tourism space to participate, emphasizing the value of accessing diverse markets for his business.
2025 Indaba also served as a launching pad for new ventures. Kgomotso Pooe debuted his Soweto tuk-tuk and hop-on and hop-off tour service, designed to provide an immersive experience of the township. He shared that the vehicle is intended to take people into deep Soweto, operating at affordable rates of around R1,000 a day for a six-seater tuk-tuk that includes a driver guide. Pooe aims to extend beyond popular tourist spots like the Hector Pietersen Memorial, noting that attendees at the Indaba should come with a purpose or a plan.
Dumi Mbatha from Dumi Legacy Tours echoed these sentiments, appreciating the opportunity to showcase his tours in St Lucia and Hluhluwe Imfolozi. Participating as an SMME selected by KZN Tourism and Film Authority, he remarked that the Indaba is a great platform for growth, allowing collaboration with other businesses and tour operators, which has propelled his business forward.
The event also attracted accommodations like Makhathe Matsie from Bothabopelo Country Lodge in Qwaqwa, who emphasized the wealth of opportunities for engagement and promotion. Matsie reflected on the importance of being at Travel Indaba, noting the potential to generate leads that translate to business growth and job creation.
In the heart of SAs tourism industry, the Indaba stands as a vital conduit for innovation, collaboration, and affordability, positioning the continent not only as a tourist destination but also as a vibrant melting pot of cultural experiences.